To position your company, services, and products.

To create, enhance or maintain image, prestige and leadership.

To direct "word-of-mouth" in your marketplace.

To disseminate important data and information very quickly.

To reposition the competition, their services, or their products

To sell off excess inventory.

To stand above, apart from, or keep up with your competition.

To initiate, stimulate or maintain momentum.

To introduce new products or services.

To reach unknown, but powerful influences.

To re-enforce personal sales calls, letters, direct mail, promote your web site, and to augment other advertising.